"Not your typical bike brand.” - GearJunkie
“A quiver killer.” - The Gravel Ride Podcast
“Impressive.” - CyclingTips
“Truly innovative.” - Gravelstoke
“Remarkable.” - Bikerumor

Latest Coverage

November 8, 2018 - Gravelstoke - A Visit to THESIS Bike and OB1 First Ride Impressions
October 26th, 2018 - GearJunkie - Full Assembly Required: THESIS Aims to Shake Up Bike Industry
September 13th, 2018 - Cycling Industry News Consumer direct label announces shop and mechanic partnership scheme
August 24th, 2018 - Bikerumor - Thesis Graphene-Carbon road & gravel wheels go super wide, super affordable
August 23rd, 2018 - Gravelstoke - Thesis announces their new graphene-infused carbon wheelsets for gravel
August 23rd, 2018 - Bike World News - THESIS announces graphene-infused carbon wheelsets
August 20th, 2018 - Radio Kingston - 🔈 Jimmy Buff Loves You - Thesis Bike
August 8th, 2018 - Gravelstoke - THESIS opens OB1 bicycle pre-sales to the public, prepares for fall shipments
August 1st, 2018 - Bikerumor - Pre-order your Thesis OB1 gravel bike now to ride in the New Year
July 23, 2018 - Aspiring Co - It Girl: Alice Liu
July 13, 2018 - The Adventurepreneur Podcast - 🔈 Episode 13: Randall Jacobs and Alice Liu on the Problem with the Bike Industry, the Entrepreneurial Journey, and the Future of Biking
June 28, 2018 - Road Bike Rider - 4 Questions for Randall Jacobs, Cofounder of THESIS Bikes
June 25, 2018 - The Gravel Ride Podcast - 🔈 Episode 10: Randall Jacobs - THESIS Bike (with transcript)
June 25, 2018 - Gravelstoke - The THESIS OB1 Gravel Bike
June 17, 2018 - CyclingPlus - Veckans Gravelhoj – THESIS OB1
June 13, 2018 - BikeRadar - New consumer-direct brand offers $2,999 carbon all-road bike
June 13, 2018 - fiets - Thesis, een topfiets als bouwpakket
June 7, 2018 - Bikerumor - Upstart brand Thesis will ship OB1 Gravel Bike straight to your door
May 29, 2018 - Cycling Industry News - Thesis: Could this new direct to consumer brand unlock new bike shop profitability?
May 23, 2018 - CyclingTips - Daily News Digest

Join us on the journey to build a new kind of bike company. Connect with us to learn more about the OB1 and for commentary on the future of the bike industry. For press inquiries, please contact


Company Highlights


We dare you to find better wheels anywhere.

August 23, 2018 - Starting today, you can order our graphene-infused carbon wheelsets for a limited early offer of $999.

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Starting today, OB1 pre-sales are open to the public

August 1, 2018 - Pre-sales are now open in the US for the general public. Read more for details.

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Our approach: a deep dive

May 14, 2018 - How is a $2999 high-end bike possible? We skipped the middlemen, put care into every component, and built a road bike that shreds gravel and loves to travel.

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Meet the founding team

THESIS is the brainchild of Randall R. Jacobs, a former pro cyclist and 17-year industry veteran, and Alice S. Liu, a mission-driven entrepreneur.

Meet the team


Frequently asked questions (FAQ)

A list of commonly asked questions and answers.




Logos and photos

Download high resolution versions of our logo, product photos, lifestyle photos, and team headshots.


Download images

Behind-the-scenes with THESIS

Follow us on social media as we take you behind-the-scenes with our factories, group ride adventures, and building an intentional bicycle company.