Latest Updates
Dear friends, Thesis has been a labor of love for more than two years now. What started with my partner Alice and me pooling our modest resources and working out of our apartment in California has blossomed into a global...
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Bike fit is one of the elements of cycling most often overlooked by riders, yet is arguably the most important factor in performance. However, you don't need to be a racer to see the benefits of a good fit. Beyond...
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Are state of the art electronic groupsets actually better than tried and true mechanical shifting? This week, Randall discusses pros and cons of electronic shifting you should consider before buying your next bike.
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Why do 1x drivetrains shine on gravel? This week, Randall discusses the benefits of a 1x drivetrain for folks looking for their next gravel bike.
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We’re excited today to launch our new OB1 AXS 1x and OB1 AXS 2x bikes with SRAM’s new Force AXS drivetrains.
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