We're your friendly neighborhood bike nerds.
We believe that buying bicycles should be easy, accessible, and joyful.
We go deep on evidence-based curation, choosing only the parts we'd be thrilled to ride ourselves. We explain how we made every decision on your bicycle in a transparent and honest way. And we cut the traditional supply chain in half to bring you a high-end bike at a revolutionary cost.
The OB1 is the dream bike we built for ourselves and our friends, and we want you to have it too.
Rubber side down,
Randall and Alice
How we built a high-end carbon dream bike for $2999
It started with long-standing personal relationships with the leading factories. They gave us access to superb components at a factory price only the massive brands usually enjoy.
Then we skipped all the traditional middlemen to bring the bike directly from the factories to your doorstep.
The result? An incredible bike at half the traditional price.
The making of the OB1 on the Gravel Ride Podcast
We were honored to be featured on The Gravel Ride Podcast with host Craig Dalton this summer. Together we dig deep into the making of the OB1 and bust some bike industry myths along the way.
We dream of a future where more people ride bicycles for a healthier, happier planet.
Here’s our promise to you:
Integrity. No corner cutting or made-up acronyms. We offer you only the high quality components we use ourselves, giving you every genuine benefit available. We make decisions for the good of our riders and stakeholders, not for the sake of investor returns.
First principles thinking. We take a level-headed, evidence-based approach to all that we do. We question all assumptions, and we make our decisions with independent testing and third-party lab data. We stand behind every bearing, material, specification, and manufacturing process.
Radical inclusion. We’re not interested in ego. We welcome cyclists of all stripes and riding ability. We are united by our love for bicycles, the journeys they take us on, and the joy that comes from powering through the struggle.
Accessibility. By going direct-to-consumer and skipping multiple layers of middlemen, we’re able to give you a revolutionary price on a high-end bicycle.
Welcome to the THESIS family.
One bike to rule them all
OB1 is a road bike that shreds gravel and has mounts for your travels. It’s got every genuine benefit you need, and nothing you don’t. It’s the dream bike you would build if you had access to the highest quality parts from the top factories behind the world’s leading brands. And it travels right from the factory to your doorstep, skipping all the middlemen to bring you an unheard-of price.