Become a Brand Ambassador

At THESIS, we take a rebellious approach to bikes. We want to change the industry for the better, and we'd like your help. 

If you're a leader within your local or regional cycling community, and you enjoy writing and taking photos or videos of your adventures, we'd love to talk to you about joining our brand ambassador program.

A THESIS brand ambassador might lead a club or racing team, organize group rides, be a coach or mechanic, or frequently go on epic multi-day adventures. You might be a gravel shredder, a roadie, a CX racer, a bikepacker, or better yet all of the above -- the OB1 is a bike for every road, after all. And most importantly, you share our ethos and want to help us grow the community through compelling storytelling and radical inclusion.

Those accepted into the program will receive discounts on our bikes and wheelsets as well as their choice of custom color (and we mean any color) for their OB1. You'll get the inside scoop and first dibs on new products and programs before they launch. Ambassadors will also get a chance to share their own stories and causes with the wider THESIS community.

Women and people of color are strongly encouraged to apply. We'd love to build a more inclusive bike industry with you.

Questions? Drop a line to

We are considering applications as they come in, so be sure to apply today.

Apply today 

Prospective ambassadors will be evaluated both on their influence within their local cycling community and their ability to deliver rich, engaging content via social media and other channels.