How It Works


Step 1: Create your OB1

Choose your frame size, frame color, and bar tape color. Select one of our build kits, or go custom.

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Step 2: Factory production

We order your customized OB1 directly from the top factories used by the leading brands.

When your order is ready to ship, you’ll receive an email with your tracking numbers. Your OB1 parts will come 20% assembled in two boxes: 1) your frameset, and 2) your component parts and wheelset.

Why we do this: Our factory-direct model is what allows us to offer you a deep level of quality components, unique customization, and a traditionally $6000 high-end bike starting at $2999.

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Step 3: Get a professional build

Take your 20% assembled OB1 to a trusted local mechanic to do a frame-up build and basic fit (typically $249-$329). Not sure where to go? Check out the Professional Bicycle Mechanics Association directory, or contact us and we’ll help you find someone great in your local area. We'll also begin building a program of approved THESIS mechanics over the coming months.

Please note that the OB1 is not a DIY build: frame-up builds require specialized tools and skills done by a certified professional mechanic.

Why do we believe in local assembly? From all our years in the industry, we know that a professional frame-up build and basic fit will unlock many times its value in performance, durability, and injury prevention. It’s a major part of our THESIS.

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We’re passionate about the joy, laughter, and extraordinary adventures that come from riding bicycles. Let's build your dream bike together.