BringAFriend is back! Get a Thesis OB1 AXS Custom with a Carbon Wheel upgrade for $4199 ($300 off).

Hello fellow riders,

We've built Thesis almost entirely on word-of-mouth, and we believe in rewarding our community for helping us spread the word rather than enriching manipulative social media and ad-tech platforms that don't align with our values. So, now that parts for our new OB1 AXS Custom are in stock, we're bringing our BringAFriend program back for a limited time to do just that! 

Here’s how it works: 

  • BringAFriend and you'll each get $300 off an OB1 when you purchase your bikes.
  • If you already have a Thesis, save a friend $300 on their OB1.
  • Simply introduce yourself and your friends via to get started.

That’s $4199 for an OB1 AXS Custom featuring our benchmark-quality carbon wheels, a SRAM AXS Rival + GX “mullet” drivetrain for slick wireless shifting and huge range, an endurance road geometry and choice of 650B and 700C wheels (or both!) for versatility, and a “masterclass spec” headlined by a bombproof DT350 hubset (utilizing the original, famously reliable dual-sprung ratchet design) and Wheels Manufacturing 2-piece thread-together bottom bracket. If you prefer to build up from parts, you can also get an OB1 Frameset for $1299 or create your own build kit using our OB1 A La Carte program. And whatever route you choose, we offer free one-on-one consults to ensure your new bike is perfectly dialed to your unique fit, fitness, and terrain requirements.

Sharing with members of your communities, posting on social, contributing to forums or comment sections, and chatting with folks you meet along the ride all help make this program work, and we'll be sure to treat your friends as if they were our own.


The Thesis Team


BTW, have you heard about The Ridership? Launched in collaboration with The Gravel Ride Podcast, The Ridership is a Slack-based online community of riders-helping-riders, with channels for discussing gear, sharing routes, planning rides, and otherwise supporting and connecting with each other. Riders of all abilities are welcome, with the hive-mind being particularly helpful to those just getting into the sport. It's entirely free, everyone gets a free RideWithGPS account, and the only requirement to join is a desire to connect.

We hope you'll join us.

(Photo Credit | Thesis Rider Emily Cheng)